Avir Base · Customer simulation
Customer simulation

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Avir Base turns every real customer into an agent, fitted to how they actually buy. Test a price, an offer or a competitor's move on them, and see the outcome before you commit.

Test a decision See how it works
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Every forecast is tested on your own past months before you see it, and shows how far off it was.

How we test
Behaviour, not opinions

Surveys hear what customers say. Your data knows what they do.

What people say and what they do drift apart, and so do a team's assumptions. Avir doesn't ask. It learns each customer from what they bought, renewed and let lapse.

The situation

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Assumed

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Simulated

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What it points to

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See the use case

Illustrative examples. Your simulations run on your own customers.

How it works

Start with your customers. Everything else follows.

01

Your customers, as agents

Connect your data. Each customer becomes an agent with their own habits: how often they buy, how much, and when they might stop.

02

Change one thing

A price, an offer, a competitor's move, the season or the weather, in a world that's otherwise exactly yours.

03

See where behaviour goes

Orders and revenue month by month, by group, with the range they'll likely land in. Then make it a plan, or a task.

Forecasts and scenarios

A forecast with every customer in it.

Thousands of runs of your customers, with the range they land in. Then the same customers again with one thing changed, so the difference is the decision and nothing else.

18 months of actuals
Today
Actuals Forecast, middle of the runs Where 80% of runs land Price +10%
Scenario results · our demo business
Price +10%
−1.6%revenue
A competitor 20% cheaper for resellers
−17.6%revenue
Resellers only
−25.6%
Off on past months it hadn't seen
0.7%orders

The world outside your business, in every run

Seasons

Your own year, learnt from your history

Holidays

Public and bank holidays, by country

Weather

Temperature and rain where you trade

Fuel prices

Monthly, public data

Exchange rates

ECB reference rates

Your files

Series and reports you upload

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Competitor watch · Northwind cut its Pro plan from $49 to $39 a month. Simulate it, or see the task in Competitors.

Competitive response
Use cases

Questions Avir can answer.

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See the use case
Accuracy

Tested on your past. Every time.

Before Avir shows you a forecast, it replays your recent months it hasn't seen and tells you how close it came.

01

Backtested

Every forecast replayed on your own recent months, with its error and a trust grade.

02

Calibrated

Changes you really made in the past check how strongly the agents react.

03

Only what helps

Outside data is kept only when it makes the forecast measurably better.

How we test it
Platform

Everything a simulation needs, built in.

Simulations are only as real as the data under them, and only as useful as what you do next.

Ground

Real customers, so the agents are real.

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Understand

Read the results, and your business.

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Act

Turn what you learn into plans and tasks.

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Request access

Bring us the decision you're stuck on.

$60 per person a month, with AI credits included. We'll set up your first simulation with you.

Test a decision Pricing