Use case · Offers & launches
Offers & launches
Try a new plan, a new product or a referral programme on your customers before you build it.
Questions Avir answers
- 01Will a new plan bring in new customers, or move existing ones down a tier?
- 02How much would a referral programme add, through word of mouth?
- 03Which customers would try a new product first?
The situation
A consumer brand considered a refer-a-friend credit.
Assumed
Every referral is a new customer we wouldn't have had.
Simulated
Referrals came mostly from customers who already bring friends. New customers rose, but by a third of the plan.
Target the credit at customers who don't refer yet.
An illustrative example. Your simulations run on your own customers.
What the simulation shows
The result, by customer group.
Every scenario comes back as a month-by-month forecast with its range, and the difference for each group of customers.
Scenario
A refer-a-friend credit for every customer
New customers +4%, a third of the plan
New customers brought in, against no programme
What goes into it
What you need to get started.
Your data
- Orders, invoices or subscriptions, each with a customer, a date and an amount
- Who referred whom, if you record it, for word of mouth
The world outside
- Seasons
Time and cost
- A forecast in seconds, once your data is connected
- A scenario with the AI panel in about a minute
- The cost in AI credits is shown before anything runs