Use cases

Every decision that depends on your customers.

Subscriptions, repeat purchase and contracts: if your revenue comes from customers coming back, Avir can simulate it.

Test a price rise, a new tier or a new package on your customers before it reaches a single invoice.

“If we raise prices 10%, how many customers buy less often, and which ones?”

See who a discount, a bundle or a campaign really brings in, and what it costs you in sales you'd have made anyway.

“Does a sale bring in new customers, or just discount the ones we have?”

When a competitor moves, simulate what it does to your customers, then try your answers side by side: match, hold, or answer only where it hurts.

“A competitor just cut prices 20%. Who do we lose, and how many?”

See who renews, who lapses and when, and what changes it, for subscriptions and contracts alike.

“Which customers are most likely to leave in the next three months?”

Find the groups your customers really fall into, by how they behave, and test every decision on each of them.

“Which groups do our customers fall into, by what they actually do?”

Forecasts that know your year: seasons, holidays, the weather where you trade, fuel prices and exchange rates.

“What will orders look like over the next twelve months, and how sure are we?”

Run your customers through a weaker currency, rising costs or a slowdown, and find the plans that hold up in all of them.

“What does a 10% swing in the exchange rate do to our demand?”

Try a new plan, a new product or a referral programme on your customers before you build it.

“Will a new plan bring in new customers, or move existing ones down a tier?”

Turn a simulation into a plan, then watch it against what really happens and hear when it drifts.

“Is next year's target reachable, and what has to be true for it?”

Test a decision on your own customers.